a taste of what we do
let us be your muse
Branding & Design
As a creative and strategic agency, a “Brand” is a clarifier into what you stand for and what you aspire to be in the future. Our unique approach to brand definition and positioning for companies is essentially the “blueprint” – the Big Idea, the clear, unique and ownable vision that propels their brands and businesses forward.
Today’s world calls for public engagement—a way for companies to communicate not only with paid and earned media, which is our specialty, but build a reputation in the public. Public Engagement enables clients to actively and meaningfully participate in a connected world, increase trust, deepen relationships, change behaviors and foster and sustain economic success. In an increasingly complex world, we make it possible for the client to be seen.
A business page on social media platforms have a big hurdle of making it through algorithms these days limiting the number of brand posts in a fan’s newsfeed. We position consistent, relevant and informative content using the three E’s of social media: entertain, educate, and empower. Keep things interesting and important, and the fans engaged by telling a story and responding quickly to all comments.
Muse Group builds and manages email marketing strategy by auditing and enhancing the email capture strategy online and offline, providing Email Marketing technology, advising on frequency and best practices, designing HTML email creative’s, creating promotion copy, setting up and managing email campaigns to the markets key customer segments, providing ongoing reporting and much more.
muse with us
Muse Group incorporates design, brand communications, reputation management, social connections and digital marketing to help create and elevate your brands awareness. You envision it, we perfect it. Whatever industry you're in, no one knows your company better than you do. Do you need help reaching goals but lack a concept or direction to proceed? Are you lost on how to make your brand one cohesive and strong message? Muse Group brings out the creativity in your brand and manifests it into reality - bringing you to the forefront of today's marketing realm. Let us be your muse.
Everyone knows that two heads are better than one, three heads are better than two...
Growth + Balance
We seek perfection, but never at the expense of progress.
Passion + Imagination
Compelling enthusiasm; thats what drives us. Screw the box. We'll take you to outer space.
Say what you mean. Mean what you say. Work hard regardless of who's watching.
grow, learn and inspire with a muse.
There are many things to consider when designing a logo. Be aware that design is a cyclical, and often, on-going process where a balance must be found between creative freedom and specific business constraints set by the client. Before diving into it, there are some preliminary steps that need to be taken in order to[…]
I often find antique shops fascinating – rusty jewelry, old Coca Cola bottles, musty and heavy floral dresses my grandmother would wear back in the 60’s. etc. I would never spend any money to own one, but I feel infinite admiration and inspiration through the vintage work of art. Then I question, “Why is it so compelling when they are so out?” As a matter of fact, vintage[…]
This blog post assumes that you’re not completely new to running Ad Campaigns on Facebook. This is not a step-by-step guide, but rather some tips and tricks for fellow online advertisers! The first question you should be asking yourself when creating a Targeted Ad, is what is my objective? Once you select on of the[…]
Creating a Successful Brand on Instagram By Sarah Thrall, Social Media Assistant In today’s world of online connections, it is no secret that social media is at the core of marketing and advertising values. Between Instagram, Twitter, Facebook, and even Snapchat, social media platforms work as tools to draw clients in. But what makes them stay? […]
The Path To Muse Group Tips for a new business owner, from our owner One day I woke up and realized I was tired of working for other people. Weird, right? I decided I was going to quit a good paying 8-5, Advertising & Public Relations agency with benefits and move to South Lake Tahoe to be a[…]
How to Manage Multiple Social Media Pages -by Ashlee McDougall, Social Media Coordinator Fresh content and social media are king in the digital age, so it’s critical for new businesses to have a strong presence to attract new customers and engage with existing ones. Posting engaging content for multiple clients can be difficult, especially when[…]
Written by: Claire Santamaria, Public Relations Assistant In Public Relations, two essential components are how you network and how you convey your message. Event planning is similar in that it is always helpful to know the right people or make new connections that will help spread your reach. Make sure to follow these tips when[…]
By Laura Levin, Muse Group SEO Specialist SEO, or search engine optimization, is the process of optimizing a website so that when a potential customer searches key terms related to your business, you pop up. When you rank on the first page for key terms, you are more likely to be found, and have a higher chance[…]
By, Jessie Philips, Marketing Director Sending regular emails to your newsletter contacts is about more than just checking it off your to-do list. You might feel great that after carefully crafting the perfect email, you hit send and your message is delivered to a HUGE audience. But what if only 1 reader actually opens the[…]