By Laura Levin, Muse Group SEO Specialist
SEO, or search engine optimization, is the process of optimizing a website so that when a potential customer searches key terms related to your business, you pop up. When you rank on the first page for key terms, you are more likely to be found, and have a higher chance of a user both visiting your site and making a purchase or picking up the phone to call you.
So What Exactly IS SEO?
SEO has a lot of moving parts. First and foremost, an SEO specialist needs to review your website to make sure it has been built with SEO in mind. Next on the list is examining the backend, the verbiage on your website and inbound and outbound links.
Search engine optimization campaigns consist of both the technical coding side as well as the creative side of marketing and web management. It takes a mixture both of these to come up on the first page of search engine results and to see an increase in traffic and revenue.
SEO and Your Customer
With other types of marketing, you are trying to find your customer. With SEO, your customer finds you. Although other types of traffic can generate visits to your website, most people turn to search engines to find the product or service they are looking for. If you are not coming up for key terms, you are missing out on a lot of potential business.
Muse Group Can Help
The search engine optimization process varies from client to client but our method typically includes a website audit, industry research, target audience research, strategy development, keyword development, and content development. All of this works in tandem to help improve rankings, drive traffic, increase awareness and improve sales on your website.
Laura is in love with all things digital marketing. She is a Google Partner certified in both Google Analytics and Google Adwords with eight years of integrated marketing experience. Using a holistic approach to SEO that combines a deep understanding of both user intent and search algorithms, she uses data-driven strategies to help your website rank higher for key search terms. Each of her clients have found themselves on the first page of Google, Yahoo and Bing and with an increase in traffic, customers and sales.